It's not uncommon for an automaker to skip an auto show. Doesn't make it any less of a bummer, though. With several months to go before thein Detroit, Porsche already announced that it won't be hawking its wares at Cobo Center this coming January. Dang.
Instead of hanging out with all the cool kids in Detroit -- including Roadshow, which will once again partner with the auto show -- Porsche will locate its efforts in other places. It will instead focus on Los Angeles and New York, the former being the German sports car manufacturer's most important market.
Actually, you know what I just realized? Not only is Detroit great because it's a 15-minute commute for me from home to the show, but it's also Roadshow's birthday! Porsche is literally missing our first birthday, and I'm assuming there won't be a card coming in the mail, either.
Last year, several automakers skipped over Detroit, including Bentley, Mini, Tesla and Jaguar Land Rover. Auto shows are expensive, and if marketing money is better spent elsewhere, the argument makes itself. Detroit is still home to dozens of world unveilings, so it's not like Porsche will be missed or anything. (Yes, I'm still miffed that they're skipping Roadshow's birthday.)