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Honda holds 3D launch in Times Square

Honda took over Times Square for a 3D launch event for the all-new CR-Z sport hybrid coupe yesterday.

Honda takes over Times Square for the 3D launch of the all-new 2011 CR-Z Sport Hybrid Coupe. Phillip Angert/Honda

Honda threw a big party, spanning five blocks, in Times Square yesterday to celebrate the launch of the all-new CR-Z sport hybrid coupe.

Honda ran 3D footage of the CR-Z on the Times Square HD Spectacolor screen (on Broadway between 46th and 47th Streets). Several CR-Z models were on hand and hip-hop trio, N.E.R.D. played to a crowd of 250,000.

The all-new 2011 Honda CR-Z sport hybrid coupe is coming to the U.S. Judie Long/Honda

The Honda CR-Z and CR-Z EX sport hybrid coupe went on sale August 24 with a starting price of $19,200.

The CR-Z is powered by a 1.5-liter i-VTEC four-cylinder engine with a six-speed manual transmission. It is expected to get 35 miles per gallon city and 39 mph highway.

"To bring attention to the duality of sport and hybrid that the CR-Z offers, the advertising campaign relies on a bevy of nontraditional elements--like 3D technology--to get the attention of young, potential CR-Z buyers," said Tom Peyton, senior manager of national advertising, American Honda Motor. "This 3D experience in Times Square uniquely integrates advertising, gaming, and music into a single, memorable event."