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Goodyear's Oxygene tire is actually alive

What's growing inside this Geneva Motor Show debut is key to its technology.

Brian Cooley Editor at Large
Brian Cooley is CNET's Editor at large and has been with the brand since 1995. He currently focuses on electrification of vehicles but also follows the big trends in smart home, digital healthcare, 5G, the future of food, and augmented & virtual realities. Cooley is a sought after presenter by brands and their agencies when they want to understand how consumers react to new technologies. He has been a regular featured speaker at CES, Cannes Lions, Advertising Week and the Publicis HealthFront. He was born and raised in Silicon Valley when Apple's campus was mostly apricots.
Expertise Automotive technology, smart home, digital health. Credentials
  • 5G Technician, ETA International
Brian Cooley

Goodyear has caught my eye with its concept tires in the past, but its new Oxygene concept that just debuted at the Geneva Motor Show is something else. 

The company's gone sort-of biotech, with living moss at the center of the tire. It draws in moisture from the road (not sure how that will fare in Arizona), eats CO2 and puts out oxygen -- basically just doing what plants do. Goodyear estimates a that if every car in Paris had these tires, it would remove some 4,000 tons of CO2 each year. That's equivalent to removing about 4,500 cars from the road there.

The plant-filled center is also biohacked to extract a small amount of electricity from photosynthesis. This powers the tire's on-board sensors and sidewall lighting strips, which are imagined as a new form of car-to-pedestrian communication. The electrical generating part isn't pure fantasy: The University of Georgia demonstrated it in the lab in 2013.

Going further, Goodyear imagines these tires would use something like Li-Fi to engage in vehicle-to-infrastructure communication. 

All thanks to a little lichen.

Goodyear Oxygene is a living, connected tire

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