Car Industry

GM's OnStar and IBM's Watson bring your whole life into your car

OnStar Go seeks to improve your life by bringing suggestions into your car's infotainment system.

Sean Klingelhoefer

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General Motors

Looking things up on the internet is so 2010. Why not let the internet look things up for you? That's the idea behind OnStar Go, a new collaboration between General Motors and IBM's Watson, the supercomputer that dominated "Jeopardy."

The whole premise of OnStar Go is making your life easier. Using OnStar's mobile 4G LTE connection and IBM's Watson APIs, your car will be able to offer restaurant suggestions in a new city, remind you to pick up groceries on the way home and even arrange purchases while on the move.

A number of companies have already signed on to the program. The mobile payment angle comes from Mastercard, which offered up integration with its Masterpass digital payment service, allowing drivers to pay for items through the infotainment system. Swiping a card at the gas pump is for peasants, after all.

Other third-party integrations include Parkopedia, which will deliver up-to-date parking information to your car, and iHeartRadio, which will use Watson's data analytics to create a more personalized radio experience, pulling content from stations across the country.

Of course, none of this will happen without your consent. But if you're okay with letting a whole bunch of companies use data to personalize the in-car experience, Watson is ready to help deliver. GM says OnStar Go will be available in more than two million of its 4G LTE-enabled cars by the end of 2017.