GMC Hummer EV reveal taking place during World Series
We already knew the electric truck would debut on Oct. 20, but GMC is giving the Hummer EV the primetime treatment.
Revealing a new vehicle amid a global pandemic is tough, but nevertheless, automakers want as many eyeballs on their latest creation as possible. Taking a page from the 2021 Ford Bronco's primetime debut, the GMC Hummer EV will get a similar treatment during the World Series later this month.
The electric truck will debut during game one of the World Series, according to a GMC briefing on Tuesday. Parent automaker General Motors purchased air time during the World Series on Fox, but a similar spot will debut on NBC during The Voice. Those not watching either program will still be able to tune into a livestream reveal on YouTube.
"We cannot wait to finally reveal the GMC Hummer EV. We are leaving no stone unturned on reveal day," the brand said in a statement. "In terms of audience reach, we anticipate this will be one of the brand's most ambitious stand-alone campaigns ever."
Believe it or not, GMC actually first showed us the Hummer EV electric pickup this year. Yes, that LeBron James Super Bowl commercial happened back in February, though it's hard to believe after the cards 2020 dealt us so far. GMC has, naturally, held its own cards close to the chest surrounding its banner EV, but we know it'll sport 1,000 horsepower, rock T-tops and include something called "Crab Mode." The latter will give the electric truck a side-step motion, which should be mighty useful off the beaten path.
We assume GMC will keep the hype training moving leading up to the reveal in the next couple of weeks, so stay tuned for the latest on Hummer's return.
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