General Motors has been pouring all kinds of money into its full-size pickup line. A big part of that has been to the cutting edge, both from and an electrical architecture standpoint. People are excited, and demand is increasing, so that means the General is going to have to invest more money in production.
According to an announcement by GM Wednesday, that's precisely what it's doing. It plans to sink $150 million into its Flint, Michigan, truck assembly plant. This big spending is the second such cash infusion that GM has given its full-size truck lines in 2019 alone and it's meant to allow more heavy-duty truck production volume for crew cab models and diesels.
"We have tremendous opportunities to grow our heavy-duty pickup business, because we've invested in capability, performance, innovation and capacity," GM President Mark Reuss said in a statement.
GM has invested around $1.6 billion in its Flint plant since 2013 and it's a major employment center for the area. The Flint plant will see an influx of around 1,000 new jobs, bringing the plant's workforce to approximately 5,000 people.