In the grand scheme of electrified offerings, GM was ahead of the curve with the plug-inand later the all-electric . Now, it seems, the company is thinking about spinning off its electrified offerings into a dedicated sub-brand.
According to an Automotive News report Thursday, the idea has been circulating at General Motors since 2018. It's gaining new steam thanks to the skyrocketing valuations of all-electric companies like Tesla and , the former of which currently has a of approximately eight times that of GM.
There's precedent for moves like this as well. When General Motors Chevrolet -- despite clearly being based on a Bolt EV. It was simply a Cruise.at the 2018 North American International Auto Show, it wasn't labeled a
Isolating all the corporation's many electrified efforts under a single roof would likely cause some product planning headaches, however. The Bolt EV is well-established under the Chevrolet brand, whileto the world. It'd be a shame to take these models away from the brands that spawned them, but that may be what the market demands.
When asked for comment, a GM spokesperson referenced Mary Barra's statement in a recent investor call: "We are open to looking at and evaluating anything that we think is going to drive long-term shareholder value. Nothing is off the table."