Hyundaiin November, and it's already unveiled two vehicles in the new (formerly Equus) and the not-so-new G80 (formerly ). But that's not enough for the growing brand, which is now rolling out a concept that heralds a new design language.
Genesis will unveil the New York Concept at -- you guessed it -- the. The teaser video doesn't supply too much information, but the image that came along with it gives us a pretty solid look at the car's front end.
While you may recognize the hexagonal grille shape from previous Hyundai Genesis vehicles, the rest of the front end has a decidedly more premium look. The headlights are about as slim as possible, and the lower end of the front fascia is much sharper, almost BMW-like in its execution.
Of course, being a concept, plenty of things you'll find on the car aren't likely to make it to production. We'll get a much better, in-person look at the New York Concept next week at the Javits Center.
New York auto show 2018
reading•Hyundai's Genesis rolls into NY with brand spankin' new concept
Apr 3•RAV4 EV sounds unlikely as Toyota doubles down on Hybrid
Apr 2•SiriusXM reinvents satellite radio with its new 360L system
Apr 1•How the 2019 Toyota RAV4 stacks up to the new Forester, CR-V and Rogue
Apr 1•All the new SUVs from the 2018 New York Auto Show