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Genesis dethrones Porsche as top brand in J.D. Power's APEAL study

Porsche's 13-year reign as champ has been ended by an upstart luxury brand from South Korea, and that's pretty cool.

Kyle Hyatt Former news and features editor
Kyle Hyatt (he/him/his) hails originally from the Pacific Northwest, but has long called Los Angeles home. He's had a lifelong obsession with cars and motorcycles (both old and new).
Kyle Hyatt
2 min read
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is one of those car brands that you might not think about on a regular basis. I mean, they're pretty new, having only been spun off from parent company Hyundai a couple of years ago, and in the face of established luxury brands like Mercedes-Benz and Cadillac, it might seem like Genesis has a long way to go before it's worthy of notice.

That's totally wrong, and Genesis keeps proving it's worth your time by running away with just about every quality study and owner satisfaction survey that the industry has. The most recent of these is the 2018 J.D. Power APEAL (or Automotive Performance, Execution and Layout, if you're nasty) study which measures owner satisfaction. Li'l ol' Genesis has managed to knock , the reigning champ for the last 13 years off, of its throne.

2018 Genesis G80 3.3T Sport
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2018 Genesis G80 3.3T Sport

People apparently love their Geneses (Genesii? Genesises??) because the brand has managed to beat out Porsche, the winner of the APEAL study for the last 13 years.

Wayne Cunningham/CNET Roadshow

"We are humbled that our brand continues to receive such great accolades that affirm our commitment to quality and the total ownership experience," said Erwin Raphael, executive director and general manager, Genesis Motor America. "We are honored to be recognized as a top luxury automaker by both our owner network and J.D. Power."

The APEAL study specifically looks at how much owners like or dislike their vehicles within the first 90 days of ownership by breaking the experience down into 77 attributes across 10 categories. These attributes include things like safety, driving dynamics and visibility. Genesis managed to score in first or second place in 9 of the 10 categories.

Given the fact that the brand is so new, we're pretty excited to see how it expands its product line, particularly after having experienced the new G70. Good work, Genesis.

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