Former Apple exec will design Tesla stores

Automotive News reports on Tesla's efforts to emulate Apple at its dealerships.

Auto Tech

Tesla Motors is looking for inspiration from The Gap and Apple retail stores to create auto dealerships as it expands its market footprint worldwide.

The Palo Alto, California, maker of electric cars said today it hired George Blankenship, 57, a veteran retail executive with Microsoft, Apple and Gap Inc. As Tesla's vice president of design and store development, Blankenship initially will oversee the opening of Tesla dealerships in Tokyo, Toronto and Washington.

As vice president of real estate at Apple, Blankenship was credited with the retail look and customer-service practices of the computer maker's factory-owned stores.

Tesla is pursuing a similar strategy of factory-owned retail outlets. The company's product line so far is limited to electric-powered sports cars that retail for more than $100,000. It currently operates eight stores around the country

(Source: Automotive News)

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