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Ford Mustang Mach-E versus everything ad campaign launches

The automaker releases a series of artful short films highlighting this all-electric SUV's strengths and clever features.

Ford Mustang Mach-E v Everything Campaign
Ford is taking on the world with its new Mustang Mach-E all-electric SUV.

Tesla pretty much owns the electric-vehicle space right now, both mindshare and sales. But practically every other automaker has Elon Musk's company locked in their sights, including Ford. The Dearborn-based company's controversial new Mustang Mach-E SUV is a credible threat to what Tesla offers. Well received by media, this freshly foaled filly is off to a good start, and drivers are starting to notice.

According to Ford, searches for "Tesla vs. Mach-E" have increased ninefold in the last few months. Consumers are also frequently searching for electric-vehicle comparisons using the term "versus." The company says these internet queries have grown more than 64% in the last 12 months. Tapping into this trend, Ford debuted its new "Mustang Mach-E v. Everything" advertising campaign on Thursday.

Illustrating the performance of this sports-car-inspired all-electric SUV and likely dispelling a few EV rumors in the process, Ford released five different short films highlighting the Mach-E's strengths. These videos are live on YouTube and Ford's own website right now, so hit the links below and give 'em a watch if you're interested in this new Mustang. They're pretty entertaining and you might just learn something.

In one of these short films, Ford uses static electricity to drive home the point about this vehicle's fast-charging capabilities.


Mustang Mach-E v. Gravity -- In this film, the Mach-E challenges gravity, one of nature's unbreakable laws. Can its off-the-line torque help it outrun a falling chandelier?

Mustang Mach-E v. Rocket Science -- Depending on model, the Mach-E offers more than 300 miles of electric-only driving range. Here, a 12-foot-tall rocket is used to help illustrate this point.

Mustang Mach-E v. Pit Crew -- This Mustang can receive over-the-air software updates, which is convenient since it means you don't have to make a trip to the dealer. This short movie, which includes a pit crew suspended from the bed of a moving truck, drives this point home.

Mustang Mach-E v. Lightning -- The Mach-E supports fast-charging. This isn't as quick as lightning, but it makes for a good short film!

Mustang Mach-E v. DNA -- The Mach-E can adapt, learning its owner's behaviors and preferences. It's even smart enough to tell identical twins apart thanks to its clever Phone As A Key technology.

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