X

Ford Mustang Mach-E versus everything ad campaign launches

The automaker releases a series of artful short films highlighting this all-electric SUV's strengths and clever features.

craig-cole-hs
craig-cole-hs
Craig Cole Former reviews editor
Craig brought 15 years of automotive journalism experience to the Cars team. A lifelong resident of Michigan, he's as happy with a wrench or welding gun in hand as he is in front of the camera or behind a keyboard. When not hosting videos or cranking out features and reviews, he's probably out in the garage working on one of his project cars. He's fully restored a 1936 Ford V8 sedan and then turned to resurrecting another flathead-powered relic, a '51 Ford Crestliner. Craig has been a proud member of the Automotive Press Association (APA) and the Midwest Automotive Media Association (MAMA).
Craig Cole
2 min read
Ford Mustang Mach-E v Everything Campaign
Enlarge Image
Ford Mustang Mach-E v Everything Campaign

Ford is taking on the world with its new Mustang Mach-E all-electric SUV.

Ford

Tesla pretty much owns the electric-vehicle space right now, both mindshare and sales. But practically every other automaker has Elon Musk's company locked in their sights, including Ford. The Dearborn-based company's controversial new Mustang Mach-E SUV is a credible threat to what Tesla offers. Well received by media, this freshly foaled filly is off to a good start, and drivers are starting to notice.

According to Ford, searches for "Tesla vs. Mach-E" have increased ninefold in the last few months. Consumers are also frequently searching for electric-vehicle comparisons using the term "versus." The company says these internet queries have grown more than 64% in the last 12 months. Tapping into this trend, Ford debuted its new "Mustang Mach-E v. Everything" advertising campaign on Thursday.

Illustrating the performance of this sports-car-inspired all-electric SUV and likely dispelling a few EV rumors in the process, Ford released five different short films highlighting the Mach-E's strengths. These videos are live on YouTube and Ford's own website right now, so hit the links below and give 'em a watch if you're interested in this new Mustang. They're pretty entertaining and you might just learn something.

Ford Mustang Mach-E v Everything Campaign
Enlarge Image
Ford Mustang Mach-E v Everything Campaign

In one of these short films, Ford uses static electricity to drive home the point about this vehicle's fast-charging capabilities.

Ford

Mustang Mach-E v. Gravity-- In this film, the Mach-E challenges gravity, one of nature's unbreakable laws. Can its off-the-line torque help it outrun a falling chandelier?

Mustang Mach-E v. Rocket Science-- Depending on model, the Mach-E offers more than 300 miles of electric-only driving range. Here, a 12-foot-tall rocket is used to help illustrate this point.

Mustang Mach-E v. Pit Crew-- This Mustang can receive over-the-air software updates, which is convenient since it means you don't have to make a trip to the dealer. This short movie, which includes a pit crew suspended from the bed of a moving truck, drives this point home.

Mustang Mach-E v. Lightning-- The Mach-E supports fast-charging. This isn't as quick as lightning, but it makes for a good short film!

Mustang Mach-E v. DNA -- The Mach-E can adapt, learning its owner's behaviors and preferences. It's even smart enough to tell identical twins apart thanks to its clever Phone As A Key technology.

2021 Ford Mustang Mach-E looks like the future

See all photos
cms-mache-psd-thumbnail
Watch this: 2021 Ford Mustang Mach-E: Not yet a good Mustang, but a very good EV