Ford and Holoride bring in-car virtual reality to the masses
It's the first time Holoride has given its technology to the general public.
It all started with Gran Turismo. From those early PlayStation days, Sean was drawn to anything with four wheels. Prior to joining the Roadshow team, he was a freelance contributor for Motor Authority, The Car Connection and Green Car Reports. As for what's in the garage, Sean owns a 2016 Chevrolet SS, and yes, it has Holden badges.
Ford and Holoride have teamed up to give the general public a taste of the technology startup's technology for the very first time. Thanks to some help from Universal Pictures, which created content for the public debut, anyone will be able to take a ride in a 2020 Ford Explorer outfitted with Holoride technology. Installed within is a new immersive experience based on The Bride of Frankenstein.
The "ride," so to speak, will take place during certain hours and start at the designated Universal CityWalk pickup point, situated at Universal Pictures in California. From there, with the VR headsets on, riders will be taken into the virtual world on a mission to deliver some sort of message to Frankenstein. The entire shebang is full of obstacles, virtual monsters and plenty of other twists and turns that adapt to the 2020 Explorer's movement while driving.
Holoride's tech use navigation data and route timing to make this all happen, but it also looks at steering input acceleration and braking to keep the VR experience matching the ride.
The public fun kicks off on Oct. 14 and will be available Mondays, Tuesdays and Wednesdays until the end of the month. The final week, Nov. 4 through Nov. 9, will run Monday-Saturday. Seriously, tomorrow's kids are going to have the coolest stuff to take advantage of during road trips.