Ford has officially canceled its plans to next year. The high-riding hatchback would've been the only Focus variant sold stateside following the company's car lineup reduction, but tariffs put in place by the Trump administration no longer make it feasible to import the Active from China.
Ford told reporters Friday that the tariffs would too deeply cut into profits, especially since the automaker only planned to sell fewer than 50,000 Focus Active models annually. Ford also said it will not change its mind about dropping the Focus Active from its lineup should the tariffs go away.
"The impact to our future sales is expected to be marginal," Kumar Galhotra, Ford's president of North America, told reporters on a conference call Friday, according to Automotive News. The Focus Active was originally scheduled to arrive in the second half of 2019.
"This is not us shrinking and reducing our size in the marketplace, it's all about reallocating our resources into the marketplace where we can win," Hau Thai-Tang, Ford's executive vice president of product development and purchasing, told Roadshow.
The Trump administration's proposed import tariffs could have a huge impact on a number of automakers. General Motors has to exclude the Chinese-built Buick Envision from the tariffs and Volvo has to European plants to hopefully avoid the penalty. Of course, on European-built cars, which could cause even more problems down the road.