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Ford family members auctioning Bronco First Edition for charity

It's a sweet spec, but the price is more than double MSRP.

Kyle Hyatt Former news and features editor
Kyle Hyatt (he/him/his) hails originally from the Pacific Northwest, but has long called Los Angeles home. He's had a lifelong obsession with cars and motorcycles (both old and new).
Kyle Hyatt
2021 Ford Bronco First Edition Lightning Blue

Be the first kid on your block with a new Ford Bronco and support a children's charity while you're at it.

Ford

There is no denying that people's thirst for the new is strong. It's so strong, in fact, that the limited First Edition sold out in less than 12 hours. So what are you -- temporally challenged Bronco superfan that you are -- supposed to do to get one?

Well, if you've got wicked deep pockets and you're interested in both getting a badass 4x4 and supporting a charity, then you're in luck. A couple of folks with the last name of  are auctioning off their very nicely specced Bronco First Edition, and the proceeds are going to benefit St. Jude's Children's Hospital.

The catch is that, with five days left to go on the auction at CharityBuzz.com, the price is inching over double the vehicle's MSRP, with it hovering around $140,000 at the time this was written. For that, you get the Bronco in Lightning Blue, with the Sasquatch package. Inside, it's Dark Space Gray with Navy Pier for the leather and vinyl seats.

Ford doubled the amount of First Edition Broncos it was going to offer from 3,500 to 7,000, and still they sold out. If you want a Bronco anytime close to launch and you're not already holding a reservation in your hot little hands, this may be one of the only ways to get one unless you want to pay similar money to some schlub on Craigslist after deliveries have started.

2021 Ford Bronco build and price configurator combinations

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Watch this: From the Pope to OJ Simpson: The Ford Bronco's bizarre backstory