The new Fiesta, which is the first example of Ford's global product development process, is a "blueprint of the way that Ford will handle its business in the future," according to John Fleming, the head of Ford Europe. Whether this means that Ford will start to bring more of its European models to North America is unclear. We certainly hope so.
Ford's big news in Geneva is the unveiling of its new Fiesta compact car, which it intends to sell in Europe, China, and the United States. The new Fiesta, which is closely based on thethat has been making the auto show rounds for the past year, comes with many of the features associated with Ford's higher-end models, including keyless entry, push-button start, and USB connectivity for hooking up portable audio players to the car's audio system. It also gets the cell phone-inspired HMI center stack from Ford's Mondeo and S-Max models. Engine choices will range from the 67-horsepower Duratorq TDCi diesel a new Duratec 1.6-litre Ti-VCT gasoline engine delivers 114 horsepower and the car will be available in both three- and five-door body styles.