Fiat Chrysler to skip Detroit reveal in favor of CES, report says

Las Vegas instead of Detroit? In January? I don't blame the company one bit.

Andrew Krok Reviews Editor / Cars
Cars are Andrew's jam, as is strawberry. After spending years as a regular ol' car fanatic, he started working his way through the echelons of the automotive industry, starting out as social-media director of a small European-focused garage outside of Chicago. From there, he moved to the editorial side, penning several written features in Total 911 Magazine before becoming a full-time auto writer, first for a local Chicago outlet and then for CNET Cars.
Andrew Krok
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Dodge at the Detroit Auto Show
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Dodge at the Detroit Auto Show

Fear not, Detroiters: FCA will still have a giant-ass display at Cobo Hall.

Bill Pugliano/Getty Images

For the first time since 2010, Fiat Chrysler Automobiles will not unveil a new product at the North American International Auto Show in Detroit.

In lieu of a Detroit reveal, FCA will reportedly launch something new at CES in Las Vegas, The Detroit News reports. Fiat Chrysler did not immediately return a request for comment.

CES takes place in early January, the week before Detroit, so when an automaker schedules plans for one, it is unlikely to repeat it the following week. chose to reveal its Bolt EV at CES earlier this year, and it just rolled the thing out in Detroit like it was some incremental Malibu update. It's unclear what Fiat Chrysler has planned for CES, as it could easily reveal something from any one of its many brands, including , Chrysler and Ram.

Several FCA products are due to appear this year, Automotive News points out, but few jibe with the tech-centric angle at CES. A Hellcat-powered Jeep Grand Cherokee is reportedly set for an unveiling at some point this year, as is the new 2018 Jeep Wrangler. An update to an engine or semi-autonomous technology would be a more likely fit.

This year's CES will feature not one, but two automaker CEOs giving speeches. Ford CEO Mark Fields and CEO Carlos Ghosn are set to give keynote presentations in Las Vegas this year. Ford's been a part of CES since 2007, while Nissan is a newcomer. It's slowly becoming the Las Vegas Motor Show, but with a whole bunch of electric scooters and computer chips thrown into the mix.

Thankfully, FCA's move to Las Vegas won't affect you, dear reader. Roadshow and CNET have plenty of boots on the ground in both locations, so you won't miss an inch of what's to come.