Back in 2019, it was announced that legendary Apple designer partnership with Airbnb, but now, according to a report published Monday by Bloomberg, Sir Jony has a very new and very Italian partner: Ferrari.and form his own design firm, LoveFrom, with fellow designer Marc Newson. Since then, LoveFrom has been relatively quiet, aside from a
Now, before you get all excited about the idea of an Ive-designed Ferrari, it hasn't been made totally clear what he and LoveFrom will be doing with the legendary Italian sports car manufacturer, beyond this statement from its parent company, Exor: "The first expression of this new partnership will bring together Ferrari's legendary performance and excellence with LoveFrom's unrivaled experience and creativity that has defined extraordinary world-changing products."
Suppose we were to engage in our favorite pastime of wild speculation. In that case, we'd guess that LoveFrom will work on a new line of Ferrari-branded accessories and products. Do we have any facts to back that up? No, but it kind of makes sense, right?
Ive's 27-year tenure at Apple saw the London-born designer work closely with Steve Jobs on a series of products that would take Apple from tech also-ran to the most valuable company in the world, including the iMac, iPod, iPhone and MacBook.
What kinds of products -- don't say cars -- would you like to see come out of this partnership? Chime in in the comments below.