Faraday Future is once again enjoying some time in the news cycle. After a silent period following its first concept unveiling, the self-proclaimed Tesla competitor has re-entered the media's scope as it applied for Michigan manufacturer plates. Now, they've got one seriously big hire coming their way.
The company just announced that it has hired Marco Mattiacci, who served as the President and CEO of Ferrari North America between 2010 and 2014. In that time, he picked up an Automotive Executive of the Year award, as the brand's sales in North and South America doubled under his watch. He recently left the Scuderia Ferrari Formula 1 team, after serving as its managing director and team principal for a short stint.
As for his role at Faraday Future, he's snagged the title of Global Chief Brand and Commercial Officer. He'll be in charge of branding, marketing, communications, sales and customer experience. That's quite the role to fill, but based on his resume, Mattiacci seems like the right guy for the job.
"Throughout my career, I have been a passionate believer in innovation and unique user experiences for customers," said Mattiacci in a statement. "Joining the Faraday Future team is an incredible opportunity that revolves around a completely new, connected, and intelligent way of thinking." Now, all the company needs to do is, you know, build some cars.