Domino's has just lifted the veil on the DXP, a vehicle built solely for pizza delivery. The car, which started life as an ordinary , has been re-engineered for the sole purpose of delivering pizza and everything that entails, including keeping the food at the right temperature.
The most obvious change seen from outside the DXP is the included warming oven. This supplants the previous method of keeping pizza warm -- an insulated carrier bag. The oven, despite looking awfully easy to break into, is locked and connected to the driver's key fob, to prevent any miscreants from sneaking slices while the driver completes a delivery.
Furthermore, the driver's seat is now the only seat in the vehicle, considering delivery is a one-person operation. The rest of the vehicle's interior was cleared out and replaced with various storage solutions for items like dipping sauce and two-liter soda bottles. The trunk retains additional space in case of overflow. All in, the DXP can hold up to 80 pizzas.
The DXP was developed in coordination with two other companies. Local Motors, most famously known for creating a, held a crowd-sourced design competition to figure out exactly what's important in a vehicle built for delivering pizza. The contest featured 385 entries by the time it ended.
While Local Motors took care of finding the design, it was up to Roush Enterprises to actually build the DXP. Roush intends to deliver 100 DXP models to 25 different markets over the next 90 days, including Boston, Detroit, Houston, San Diego, and Seattle. Domino's is working with local Chevrolet dealers to ensure that any service needs will be met, considering the amount of special equipment loaded into these cars.