Car Culture

Dodge teams up with Lego for a more affordable Challenger SRT Demon

A new Lego Speed Champions set includes the 2018 Demon and a 1970 Charger.

Lego Speed Champions Dodge Demon

It's also a fair bit smaller and lighter than the real Demon.

Lego

The latest addition to the Lego Speed Champions range of scaled-down cars is a quarter-mile star, the 2018 Dodge Challenger SRT Demon. And to pay homage to the car's past, the set also includes a miniaturized version of a 1970 Dodge Charger.

The new Lego set, as with other Speed Champions models, recreates the 840-horsepower Dodge Demon on a small scale. There are two different wheel designs, and the Demon features touches like dual exhausts and a rear spoiler. For the 1970 Charger R/T, the Lego set includes a removable supercharger and two different engine covers. You also get three different minifigures -- one Demon driver, one Charger driver and one race marshall -- and a tiny Lego drag-strip Christmas tree.

The launch of the Lego set coincides with the launch of a new 30-second Dodge commercial called "Metamorphosis," which juxtaposes the Lego Demon with the real-life version. The spot, which launches on Dodge's social media channels, even features real-life National Hot Rod Association racer Leah Pritchett.

The Speed Champions set is available both from Lego's website and Dodge's for right around $30 (although Lego shows it being back-ordered until mid-January while Dodge has it in stock). In any case, it's far cheaper -- albeit also a whole lot powerful -- than buying a genuine, full-size Demon.