Dodge teams up with Lego for a more affordable Challenger SRT Demon

A new Lego Speed Champions set includes the 2018 Demon and a 1970 Charger.

Jake Holmes Reviews Editor
While studying traditional news journalism in college, Jake realized he was smitten by all things automotive and wound up with an internship at Car and Driver. That led to a career writing news, review and feature stories about all things automotive at Automobile Magazine, most recently at Motor1. When he's not driving, fixing or talking about cars, he's most often found on a bicycle.
Jake Holmes
Lego Speed Champions Dodge Demon

It's also a fair bit smaller and lighter than the real Demon.


The latest addition to the Lego Speed Champions range of scaled-down cars is a quarter-mile star, the 2018 Dodge Challenger SRT Demon. And to pay homage to the car's past, the set also includes a miniaturized version of a 1970 Dodge Charger.

The new Lego set, as with other Speed Champions models, recreates the 840-horsepower Demon on a small scale. There are two different wheel designs, and the Demon features touches like dual exhausts and a rear spoiler. For the 1970 Charger R/T, the Lego set includes a removable supercharger and two different engine covers. You also get three different minifigures -- one Demon driver, one Charger driver and one race marshall -- and a tiny Lego drag-strip Christmas tree.

The launch of the Lego set coincides with the launch of a new 30-second Dodge commercial called "Metamorphosis," which juxtaposes the Lego Demon with the real-life version. The spot, which launches on Dodge's social media channels, even features real-life National Hot Rod Association racer Leah Pritchett.

The Speed Champions set is available both from Lego's website and Dodge's for right around $30 (although Lego shows it being back-ordered until mid-January while Dodge has it in stock). In any case, it's far cheaper -- albeit also a whole lot powerful -- than buying a genuine, full-size Demon.

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