Live: Best Cyber Monday Deals Live: Cyber Monday TV Deals Tech Fails of 2022 Deals Under $10 Deals Under $25 Deals Under $50 Streaming Deals on Cyber Monday Cyber Monday Video Game Deals

Dodge CEO says the V8's on its deathbed, but American muscle shouldn't be afraid

EVs and electrification will save performance cars, even though they won't be the same.

2020 Dodge Charger SRT Hellcat Widebody
This but minus the V8 in the future, probably.
FCA US LLC

Tim Kuniskis, CEO of the Dodge brand, knows the V8's days are numbered but he still sleeps at night. That's despite the fact the glorious Hemi helps sell tens of thousands of passenger cars per year in a market absolutely concerned with tall SUVs and three rows of seats. But he's not scared, according to a report from CNBC last Tuesday.

The CEO said Dodge will absolutely need to say goodbye to the 6.2-liter supercharged Hellcat V8 we know and love as fuel economy and emissions standards start to squeeze automakers. However, electrification and full-blown battery-electric car technologies will save American muscle car performance. As the solutions grow more affordable, it sounds like Kuniskis is ready to run with them.

Although the V8's days are "numbered," he said, "the performance that those vehicles generate is not numbered." He also affirmed that within newly formed Stellantis' (the merged automaker of Fiat Chrysler and PSA Group) brand portfolio, Dodge will be allowed to thrive as a performance brand in the age of electrification. Whether that means hybrid muscle cars or bonkers EVs from Dodge, we don't know yet. Kuniskis didn't mention future plans and the brand declined to comment further.

So, don't fret, Hellcat faithful. Even though the future may not have a snarling V8, Dodge doesn't have plans to wuss out of things and water down its heritage. The CEO compared this auto industry transformation to 1972 when the first muscle car age collapsed into new regulations. However, this time, engineers have zero-emissions solutions to tinker with.

Now playing: Watch this: Five things you need to know about the 2019 Dodge Challenger...
3:04