Even automakers need to make sacrifices. When faced with mounting costs and complications, Mercedes-Benz had to decide whether to bring a new C-Class diesel to the United States or focus on established moneymakers. If you read the headline, you know where this is going already.
Mercedes-Benz will no longer bring the C300d to the United States, Car and Driver reports. It was expected to come to the US with a 2.1-liter diesel I4 and 4Matic all-wheel drive. Originally, it was reported that the C300d was delayed, but now, it's not coming here at all.
Instead of bringing the C300d to the US, Mercedes-Benz will instead focus its efforts on bringing over a diesel variant of the GLS-Class. The GLS-Class is a large, three-row luxury SUV, and the automaker's larger utes tend to see higher diesel sales, so the decision all but made itself.
A reasonable place to put the blame would be Volkswagen's lap. After the automaker admitted to selling deceptively dirty diesels in the US for years, the Environmental Protection Agency has ramped up its certification processes, requiring more time and effort than before. And since the C300d wouldn't really be a volume seller, the extra effort was deemed not worth the potential revenue.