STUTTGART, Germany--Daimler will decide the fate of Maybach by July 1. The two options: kill the slow-selling superluxury sedan or partner with British carmaker Aston Martin on a second-generation car.
At a Daimler event here last week, CEO Dieter Zetsche said "there is a higher likelihood [of coming] to a positive decision" for a second-generation Maybach if a partner is involved.
Zetsche confirmed Daimler has been in discussions with Aston Martin. No other potential partner has emerged.
A concept for the next-generation car has been developed and a final decision is pending, he said.
Zetsche said Daimler made the mistake of spending more than $1 billion on development of the Maybach and "it was not a good investment for a small-volume vehicle."
Maybach produced 157 cars last year, according to IHS Automotive. Mercedes-Benz USA said 63 Maybachs were sold in the United States last year.
Mercedes-Benz had expected to sell 1,500 Maybachs annually, 500 of them in the United States. The car went on sale in the U.S. market in 2003 as a 2004 model-year vehicle.
The discussions with Aston Martin center on production of a second-generation Maybach by the British luxury brand.
According to company sources, a deal with Aston Martin also could include the supply of V-8 engines to Aston Martin for other vehicles.
Sources also said Aston Martin wants to buy V-12 engines and seven-speed automatic transmissions from Mercedes-Benz.
Aston Martin is owned by a joint venture that includes Investment Dar, a Kuwaiti shareholding company.
(Source: Automotive News)