Crash test: TV versus PS3

In the last few weeks, we've brought you some extreme car crash testing footage with small cars versus large ones and old cars versus new models. Sony has bammed it up a notch, rocketing a PS3 into a TV.

commentary In the last few weeks, we've brought you some extreme car crash testing footage with small cars versus large ones and old cars versus new models. Sony has bammed it up a notch, rocketing a PS3 into a TV.

We're not sure if we entirely approve of this. Don't get us wrong, we love watching things smash into each other in slow motion. Recently, America's Insurance Institute for Highway Safety began a series of exceptional crash tests to celebrate its 50th anniversary.

First it collided a 1959 Chevy Bel Air into a 2009 Chevy Malibu at 40mph (64km/h). Then, last week, the institute rammed some large cars into some smaller ones, with the Mercedes-Benz C-Class running into a diminutive Smart ForTwo being the highlight.

While it's a shame to lose a series of perfectly good cars, there's at least a thin veneer of scientific research and public interest to be gained from these crashes. Hiring out a crash lab and launching a PS3 at 80km/h at a TV to promote a TV/PS3 offer proves three things we already know: we like smashing stuff up, two perfectly good devices no longer work and promotion is a multi-headed beast. Oh, and we've all come to expect a PlayStation 3 with a Sony TV, and now we need something extraordinary to grab our attention when the same promotion comes up.

Sonys promotion begins at midnight on Thursday 22 October with 25,000 PS3 slim-line consoles available, and the company has promised it will deliver the consoles in time for Christmas.

What are your thoughts? Leave your musings in the comments section below and vote in the poll above.

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