Chevy Camaro is as popular online as it is on the road
The official Camaro page has 1.8 million Facebook fans--and counting--more than any other official vehicle page on the social media platform.
The Chevy Camaro Facebook fan page boasts 1.8 million followers--that's the same as the population of West Virginia.
According to Chevy, about 60 percent of these fans are between the ages of 18 and 34--just the target market the company is going for.
Camaro's many followers could be, in part due to the Camaro Convertible released earlier this year and the limited-edition Camaro models.
The amount of Camaro's Facebook fans not only outnumbers Chevy's parent company, but also several other automakers. As of today, General Motors has 285,773 fans. Ford Motor has 854,991 fans, and Ford Mustang is close behind Camaro with 1.6 million fans. Honda has 1.2 million fans, Mazda has 355,129, and Toyota USA has 520,209 fans.
"The community that has grown around the Camaro is truly remarkable," Carolin Probst-Iyer, digital consumer engagement manager for Chevrolet said in a statement. "With nearly 2 million fans, people are constantly posting new photos and content, which in turn inspires comments and engagement from other fans. As a result, the community provides an invaluable way for us to communicate directly with the most passionate Camaro enthusiasts and to understand what they like most about their favorite sports car."
Camaro is also outselling the Ford Mustang. Camaro passed the Mustang in total sales in 2010. And from January through August this year, Camaro is expected to surpass Mustang sales by more than 10,000 vehicles, a spokesperson from Chevy said.
The automaker predicts the new Transformers Edition Camaro available this fall, and the Camaro ZL1 in 2012, will widen the sales gap even farther.
"The fifth-generation Camaro has been inspiring fans from the moment it was introduced," John Fitzpatrick, Camaro marketing manager said. "The new 'Bumblebee' and the new Camaro ZL1 will give Camaro enthusiasts even more reasons to talk about their favorite sports car."