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Cadillac ELR emerges from Converj concept

Nobody thought the Converj would see life beyond a revolving plinth, but Cadillac promises it will enter production under the name ELR.


Concept cars almost never see the light of day. But sometimes, if we cross our fingers, click our heels and send threatening letters to just the right execs, these beautiful yet implausible vehicles come bursting into life.

Take the Cadillac Converj coupe concept. Nobody thought this range-extended fantasy car would see life outside a revolving plinth (not even GM, who reportedly scrapped the thing back in March last year). But guess what -- time and just the right amount of blackmail begging can change everything, because Cadillac has today announced the the Converj will enter production under the name ELR.

The Caddy ELR will use the same propulsion gubbins as the Chevy Volt -- know as the Vauxhall Ampera here. In other words, it'll be driven primarily by a T-shaped lithium-ion battery pack and electric motor, though a four-cylinder petrol engine kicks in occasionally to recharge the batteries and help the car get up steep hills.

Don Butler, vice president of Cadillac Marketing, has this to say on the matter: "Like other milestone Cadillac models of the past, the ELR will offer something not otherwise present -- the combination of electric propulsion with striking design and the fun of luxury coupé driving."

Colour us sold, Mr Butler. We like the Volt and everything -- we're all for that saving the environment lark -- but the ELR is more our sort of thing. Sure, it probably won't be much fun to drive (the Volt only does 0-60mph in 8.5 seconds) but perhaps Cadillac will throw enough cabin technology at it to make it a worthy alternative to luxury eco-wagons such as the Lexus CT 200h.

No release date or price has been set at present, but we'll keep you updated on the car's progress with new information as we get it.