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General Motors

Buick drives Regal message through social media

Buick is inviting consumers to experience the 2011 Buick Regal through an interactive online experience it calls "Moment of Truth."

The 2011 Buick Regal is getting an image makeover online. General Motors

General Motors launched a new social-media advertising campaign, including a new Web site, to promote the 2011 Buick Regal.

"We are inviting consumers to find out on their own that Regal is a true performance sedan and worthy of their consideration," said Craig Bierley, Buick advertising director. "We are making it easy for the consumer to get unbiased opinions in one online location."

The automaker announced the new Web site, "Buick's Moment of Truth," last month. Buck hopes the Web site well help it rebrand the classic model and entice a younger generation of customers.

The new campaign will also include YouTube videos, photos on Flickr, comments from Buick's Regal Facebook page, tweets from Twitter, as well as automotive reviews and consumer blogs.