Bugatti is a fairly . Its vehicles pack and multimillion-dollar price tags. In Geneva this year it released a , but that raises the question: Where does Bugatti go from here?
It goes electric. Well, possibly anyway. Word around the schoolyard is that the folks by Bloomberg.are considering going slightly downmarket with their next car and that this new Bugatti could be the first Bugatti that wasn't to be electrically powered, according to a report Thursday
"I would see us doing a battery electric vehicle," Bugatti CEO Stephan Winkelmann told Bloomberg. "There, the balance between performance and comfort is much more important, and it's about daily usability."
The move toward battery power makes a lot of sense for a company like Bugatti. As a part of the Volkswagen Group, it has access to all of the research and development work already done by companies like Audi and Porsche.
This would allow it, in theory, to focus on what it does best:building beautifully crafted and wildly fast hypercars. It would also give Volkswagen Group an answer to cars like theand the .
Bugatti representatives didn't immediately respond to requests for comment.