ReachNow will soon set up shop in Brooklyn, BMW said during a press conference at(that's the new name for the LA Auto Show's press and trade days). Using the ReachNow app, Brooklynites can find a smattering of BMW and Mini vehicles in the program's "home area," which includes Greenpoint, Williamsburg, Sunset Park, Borough Park, Crown Heights, Bushwick and Bedford-Stuyvesant.
BMW will offer up 250 vehicles to start, split between the BMW 3 Series and the Mini Clubman. Pricing is charged by the minute -- 49 cents per minute while in use, and 30 cents per minute while parked. Signing up for ReachNow requires a one-time payment of $39. Pricing is capped at different points -- for example, a full 24 hours costs a flat $110.
BMW also added four new pilot programs to its car sharing scheme, confusing named Ride, Fleet Solutions, Share, and Reserve. Ride provides an on-demand ride service that includes both the car and a driver. Fleet Solutions places a permanent collection of i3 and 3 Series vehicles at select apartment buildings. Share allows 2016-2017 Mini owners to rent their vehicles out. Finally, Reserve lets users book cars for longer trips spanning multiple days.