BMW to trim models, starting with 3 Series GT, as it focuses on EVs

The automaker wants to "reduce product portfolio complexity" in the coming years.

Jake Holmes Reviews Editor
While studying traditional news journalism in college, Jake realized he was smitten by all things automotive and wound up with an internship at Car and Driver. That led to a career writing news, review and feature stories about all things automotive at Automobile Magazine, most recently at Motor1. When he's not driving, fixing or talking about cars, he's most often found on a bicycle.
Jake Holmes
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BMW 3 Series Gran Turismo
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BMW 3 Series Gran Turismo

The 3 Series Gran Turismo launched in the US in summer 2013.


As it invests heavily in electric cars and autonomous vehicles, will have to trim down its model range. For instance, the company said Friday, the will not have a replacement, despite what BMW describes as "a good level of demand" for the hatchback.

The announcement comes as BMW says it will need to be more selective about the number of vehicle variants it develops in the coming year. "Measures already in place to reduce product portfolio complexity are being expanded and also applied to model derivatives," BMW said. That's a reaction to "a cooling global economy" and increased production costs, among other factors, BMW said.

For the GT specifically, it's also reasonable to assume that it's less important to the automaker's future given that many car shoppers are shifting from sedans and hatchbacks to crossovers and SUVs .

Instead, BMW reiterated Friday it has plans to dramatically increase its range of electric and electrified vehicles, with the goal of offering 12 all-electric models by 2025. By the end of this year we'll see the Mini Electric, next year the China-built BMW iX3 debuts and by the end of 2021 BMW will also add the i4 and iNext electrics. The iX3 will be the first model to use the automaker's fifth-generation electric powertrain, the motor of which BMW says does not require rare-earth metals.

BMW also confirmed its commitment to developing autonomous-driving technologies, promising that the iNext electric car will have Level 3 self-driving features and would be "enabled" for tests of Level 4 autonomy. BMW announced last month it would partner with Mercedes-Benz parent Daimler AG on future self-driving car tech .

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