BMW announced that it plans to integrate the MOG on-demand streaming music app in its vehicles. When integrated, occupants will be able to control the MOG app on their iPhone using the vehicle's iDrive controls. Stations, playlists, artist and song information, and search tools will be visible and accessible on the vehicle's in-dash display.
The latest app integration will be beta-tested during the upcoming launch of the 6 Series BMW Coupe. BMW already integrates Pandora, TuneIn Web radio, Twitter, and Facebook in the vehicle using its Connected app. Mog is already integrated with Mini vehicles.
The benefit of the MOG integration is that listeners will have access to artist-only channels and the instant gratification of listening to any song that comes to mind. The downside is that you have to pay for that privilege--MOG costs $4.99 per month to use the service on a computer, and $9.99 a month to access the service on your mobile device, not the mention the potential to go over the mobile plan data limits. While the MOG app is available for iPhone and Android devices, BMW Connected, which is required to integrated app with the vehicle, is available only for iPhone users. However, the company has indicated that it is developing BMW Connected for other platforms.