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BMW launches free M Power iPhone application

BMW has launched the M Power iPhone app, the Bavarian automaker's second free app to promote its brand. However, unlike the previous offering, this time the app in question is actually sort of useful.

Antuan Goodwin Reviews Editor / Cars
Antuan Goodwin gained his automotive knowledge the old fashioned way, by turning wrenches in a driveway and picking up speeding tickets. From drivetrain tech and electrification to car audio installs and cabin tech, if it's on wheels, Antuan is knowledgeable.
Expertise Reviewing cars and car technology since 2008 focusing on electrification, driver assistance and infotainment Credentials
  • North American Car, Truck and SUV of the Year (NACTOY) Awards Juror
Antuan Goodwin

BMW M Power iPhone app
BMW's M Power app is actually quite useful. BMW

BMW has launched the M Power iPhone app, the Bavarian automaker's second free application to promote its brand. However, unlike its previous offering, this app is actually sort of useful.

The M Power app measures vehicle acceleration using your iPhone's (or iPod Touch's) built-in accelerometer. After securing the iPhone (via a windshield mount or just tossing it in a cup holder), the app will measure 0-60 mph times other user-customizable speeds in mph or kph. The app will also measure forward and lateral G-forces for users who want to take a spin on a skidpad. Users can also unlock different skins on BMW's Web site to customize the look and feel of the app.

Although branded with the BMW M badge, the M Power app will work for any car that you can fit an iPhone into. Unlike my favorite paid iPhone accelerometer-based speed computer, Dynolicious, BMW's app doesn't look like it will calculate your vehicle's horsepower or torque. But at the low cost of "free," the M Power app is a hard bargain to turn down.

Check out the BMW M Power app in the iTunes App Store.