BMW heads to the extremes for its Geneva motor show lineup

From outright performance to utter efficiency, there's no middle ground in Switzerland this year.

Andrew Krok Reviews Editor / Cars
Cars are Andrew's jam, as is strawberry. After spending years as a regular ol' car fanatic, he started working his way through the echelons of the automotive industry, starting out as social-media director of a small European-focused garage outside of Chicago. From there, he moved to the editorial side, penning several written features in Total 911 Magazine before becoming a full-time auto writer, first for a local Chicago outlet and then for CNET Cars.
Andrew Krok

The International Motor Show in Geneva is arguably the biggest and most important European auto show of the year, so it stands to reason that automakers will bring out some very heavy hitters in Switzerland. That appears to be the case for BMW, as the automaker is set to unveil cars that aim for either performance or efficiency.

On the performance side of things, BMW will unveil the M760Li for the first time. Sporting the automaker's first M-Performance-branded 12-cylinder engine, this 600-horsepower sedan will hustle to 60 mph in just 3.9 seconds. BMW's also rolling out a catalog of M Performance parts for the forthcoming M2 coupe, which includes a performance exhaust that's sure to bother the neighbors.

In terms of thinking green, BMW once again relies on the 7 Series. The 740e will become the first plug-in hybrid Bimmer to use the new iPerformance name, which is meant to better reflect the merging of technology between the i sub-brand and core models. Expect to see blue elements and i logos as a result.

The company's focus on electricity will continue with a special-edition i8. The Protonic Red edition features a flashy paint job, matte-gray accents, and an interior replete with red stitching and carbon fiber and ceramic trim bits.

BMW brings both efficiency and performance to Geneva (pictures)

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