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BMW Group to build four new models by 2012

BMW Group to build four new models by 2012

The 1-Series gets the X-factor. BMW

At its management board meeting powwow in Munich yesterday, BMW shed some light on its plans for future models, revealing that it plans to launch four new models by 2012. According to Dr. Norbert Reithofer, Chairman of the Board of Management at BMW, the new models include:

  • The BMW X1, a mini SUV, which will presumably be based on the same platform as the 1-Series coupe that is scheduled to go on sale in the U.S. next year.
  • A four-door Gran Turismo sedan, based on the BMW CS concept from this year's Shanghai auto show.
  • A coupe version of the Rolls Royce Phantom.
  • A "sports activity vehicle" from Mini.

Dr Reithofer also suggested that the BMW is in the market for a fourth brand, although he said that none of the prospects that BMW had looked at to date have met the business criteria for an acquisition. Amid the usual boardroom jargon, he outlined BMW's plans for improved profitability and capital efficiency, as well as an EfficientDynamics approach to business that would yield the company "More output from less input."