The big, bright-green Conti has to beat the already seriously fast record of 10 minutes 26.9 seconds, but with all-wheel drive, 12 cylinders and two turbos to keep them fed in the thin mountain air, it's an ideal tool for the job.
"We have taken much learning from our successful visit to Pikes Peak last year with the Bentley Bentayga and applied it to our preparations this time around," Brian Gush, Bentley's director of motorsport, said in a statement. "We are proud to demonstrate the Continental GT's breadth of abilities in competition on a global stage."
The record attempt will be made on June 30, and the team will get just one attempt to run up the mountain and enter the record books. Of course, it won't be as simple as all that because the physical demands that Pikes Peak puts on the car and, more importantly, the driver are extreme.
"In the Pikes Peak environment [the Continental GT] really checks every box as the most competitive vehicle you could arm yourself [with]," said Rhys Millen, former Pikes Peak King of the Mountain. "This is one run, one day of the year. You have to be calm, be focused and process everything that you have to."
2020 Bentley Continental GT Convertible: Unparalleled grand touring