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Automakers hit football's big game with new ads

Automakers such as Audi, Volkswagen, Hyundai, and Honda release previews of the ads to air during the Superbowl.

Audi Green Police still
Audi's Green Police ad features harsh penalties for polluters. Audi

This weekend's big game plays host to ads by six automakers. Here's a preview of what you can expect.

Highlighting the Audi A3 TDI's win for Green Car of the Year at the Los Angeles auto show, Audi's ad shows the Green Police checking up on recycling and energy use. Audi released the ad on the Internet this week. Watch it on YouTube.

VW plays up the age-old game Punch Buggy, where the first person to spot a Beetle would get to punch the other person in the car. The advertisement updates the game to Punch Dub, suggesting you can hit other people if you spot any VW model. VW marketing people might want to read up on the concept of negative reinforcement. You can watch videos by VW about Punch Dub on YouTube.

Taking a relatively mundane approach, Hyundai will highlight its 2011 Sonata, focusing on quality and fuel economy. In another ad, Hyundai will use Brett Favre to highlight its 10-year, 100,000 mile warranty.

In a bid to popularize a car with controversial styling, Honda uses its air time to show off the new Accord Crosstour.

Ads for models by Kia and Dodge will also air, although those companies have not released preview information.

After the game, you can watch these commercials and more at CBS Sports. Click here to watch the commercials.