Auto shows are not all glitz and glamour, new research reveals. Auto shows have significant influence on new car purchases.
According to a new report from Foresight Research, 20 percent of new car buyers surveyed had attended an auto show within a year of buying a car, truck, or van.
Detroit-based Foresight reported that number increased in metropolitan areas where auto shows have a bigger presence. In the Midwest, potential buyer attendance numbers rose significantly:
- Chicago: 27 percent
- Minneapolis, Minn.: 28 percent
- Detroit: 35 percent
- Cleveland: 36 percent
Of buyers who attended an auto show, 39 percent stated that they were completely or partially influenced by the show.The study included 8,467 people who purchased or leased a new vehicle between October 2008 and October 2009.