Auto shows influence sales, according to report

Research shows the influence of auto shows on vehicle purchase decisions. Foresight Research reveals 20 percent of new car buyers surveyed had attended an auto show within a year of their purchase event.

Auto Tech

Auto shows are not all glitz and glamour, new research reveals. Auto shows have significant influence on new car purchases.

According to a new report from Foresight Research, 20 percent of new car buyers surveyed had attended an auto show within a year of buying a car, truck, or van.

Detroit-based Foresight reported that number increased in metropolitan areas where auto shows have a bigger presence. In the Midwest, potential buyer attendance numbers rose significantly:

  • Chicago: 27 percent
  • Minneapolis, Minn.: 28 percent
  • Detroit: 35 percent
  • Cleveland: 36 percent

Of buyers who attended an auto show, 39 percent stated that they were completely or partially influenced by the show.

The study included 8,467 people who purchased or leased a new vehicle between October 2008 and October 2009.

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