A streak of insanity has been running through the automotive design world these last few years, first expressing itself with the. This particular psychosis reached across the world to Acura, with its upcoming , but cropped up again at BMW with the . Now this design virus has leaped over to Audi, which has chosen to take the perfectly beautiful and add a hatchback.
One of the first clues to the disaster is this sentence from Audi's press release, "The five-door coupe features emotional and progressive styling to fascinate with powerful elegance and sporty proportions." Given the progressive loosening of the definition of coupe, with Audi pushing it to five doors, some car company will eventually apply it to an SUV. That sentence goes on to apply the descriptors progressive, elegance, and sporty to the car, which Audi is calling the A5 Sportback. It sounds as if Audi's marketing team didn't know what to call it, so ended up picking a set of words out of the dictionary.
The thing is, we really, really like the design of the A5. To make room for the extra set of doors and the hatchback for the A5 Sportback, Audi extended the wheelbase, something that should have given the designers pause. Otherwise, the A5 Sportback should offer the same tech and power trains as the standard, better-looking A5.
Fortunately, the Audi A5 Sportback won't be sold in the U.S.