Owners of the iPad are getting a racing exclusive. Audi of America and SkyGrid today launched the 24 Hours of Le Mans Experience. The application provides the latest news and high-definition multimedia as it unfolds in France this weekend.
Audi teams have won the storied competition eight of the past 10 years of the race that dates back 87 years.
"Audi has been at the forefront of finding innovative ways to share its performance story and brand momentum," said Scott Keogh, chief marketing officer of Audi of America. "Our partnership with SkyGrid will now deliver that experience in the engaging framework of the iPad."
Among the features will be live streaming in-car video throughout the 24-hour race from all three Audi cars. The event begins June 12 at 9 a.m. U.S. EDT.