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Audi debuts Super Bowl ad on Facebook

Audi fans on Facebook unlock a 60-second spot that challenges the vampire craze and highlights Audi's signature LED headlights that mimic daylight.

Suzanne Ashe
Suzanne Ashe has been covering technology, gadgets, video games, and cars for several years. In addition to writing features and reviews for magazines and Web sites, she has contributed to daily newspapers.
Suzanne Ashe

Audi of America's new advertising campaign is sinking its teeth into the popularity of vampires with a new 60-second TV spot that will air in the first break after kickoff in Super Bowl XLVI.

The commercial, featuring the new 2013 Audi S7, was part of a contest called Race the Light. Audi fans on Facebook guessed which trend would be "killed off" by Audi's LED headlight technology.

The stylish ad, created by San Francisco-based Venables Bell & Partners, features the song "The Killing Moon" by Echo and The Bunnymen. It can be viewed now on YouTube (or below).

"In the spot, Audi LEDs--which at 5,500 Kelvin produce the closest recreation of daylight available--put an end to the vampire party, and perhaps, to the greater vampire trend in pop culture," said Audi of America CMO Scott Keogh in a press release.

"Given the power of the Super Bowl platform, we wanted to create an entertaining spot that clearly focused on our LED headlights--one of our key product attributes--while also sparking conversation about whether or not it's time for us to move on from the omnipresent vampire trend into something new and even more exciting," Keogh added.

Audi also released a cinematic trailer on YouTube that highlights its Super Bowl ads from the past four years.