Audi A8 to begin at $78,050, Audi TT to start at $38,300

Audi announced competitive prices for 2011 model-year U.S. lineup.

Auto Tech
The 2011 Audi A8 has earned the CNET Editors' Choice nod for its luxury and performance. Josh Miller/CNET

Audi today announced the all-new Audi A8 will have a starting price of $78,050. The Audi A8L will start at $84,000.

Audi A8 gets 17 miles per gallon in the city, 27 mpg highway, which puts it on par with the Mercedes-Benz S400 hybrid. It's also better than the fuel-economy numbers for the BMW 7-Series hybrid and six-cylinder models, Audi said in a news release.

Audi also announced the R8 4.2 quattro, which gains 10 more horsepower for 2011 and will have a base price of $114,200--unchanged from the 2010 model price. The Audi R8 4.2 quattro Spyder, the V8 version of the Audi convertible supercar, will have a starting price of $127,700.

The R8 coupes also come with an all-new equipment package including: carbon ceramic brakes and perforated-leather-wrapped multifunctional sport steering wheel.

Base price of the 2011 Audi TT quattro coupe is set at $38,300 when it arrives in the U.S. next year, and the base price of the 2011 Audi TT quattro Roadster is set at $41,300.

The Audi TT offers standard S-line bumpers, new radiator and fog lamp grille design, xenon-plus headlights with LED daytime running lights, new 18-inch wheels, and dual exhaust pipes. They will also come in five new exterior colors: volcano red metallic, scuba blue metallic, Oolong gray metallic, Dakota gray metallic and Misano red pearl effect.

"With this 2011 pricing strategy, Audi is determined to hit the sweet spot of performance, technology, and value," said Johan de Nysschen, president of Audi of America. "The model year ahead offers great promise for the Audi brand to build on its momentum story in the U.S."

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