Big changes are afoot for British carmaker Aston Martin. On Friday, the automaker announced a $240 million investment from Canadian billionaire Lawrence Stroll, and his consortium will now own 16.7% of the company.
As a result, Aston is reshuffling its priorities. With the investment and incoming leadership changes, it will pause all further investments into electric vehicles. The freeze on all associated EV investments, which includes the, will be in place "beyond 2025," according to the company.
This will free up cash to pour into its current vehicles, which are more likely to return a profit. EVs are an expensive segment to compete in at the moment and for Aston Martin, which has struggled recently financially, it's likely the smartest move to ensure survival.
The automaker declined to comment further beyond the announcement surrounding its recalculated electric car strategy.
The news puts recent events into perspective. Aston Martin previously said its upcomingwould feature an electric version, though the company canned plans years ago. The automaker also earlier this month, having been slated for limited production.
Now, the upcoming range of mid-engined sports cars will be the main focus. The will begin deliveries later this year, and its little brother, the , will launch in 2022. Beyond that, a reborn will arrive with a new V6 engine. Aston Martin will pour resources into the V6, which will support hybrid technologies, and affirmed all of its models will support a hybrid option by the middle of this decade.
In the grander picture, Stroll's investment paves the way for Aston Martin to make a proper return to Formula One. The company will operate a works team as Racing Point rebrands as the Aston Martin F1 team. Stroll, who made his fortune in fashion, rescued Racing Point from collapse and currently owns the team, where his son serves as a driver. The news will see Aston Martin pull its backing from Red Bull Racing after the 2020 season.