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Art is subjective, but BMW's new Art Car is a real snoozefest

John Baldessari added some text and some circles.

John Baldessari BMW M6 GTLM Art Car #19.

Some of BMW's Art Cars are evocative of their era. If that's the case with John Baldessari and the 19th such creation, well, art is dead, folks. Pull out the bugle and play Taps.

BMW's Art Cars are expressive works hand-painted by a variety of artists, some of whom are very well known even outside art circles. The automaker's called upon Roy Lichtenstein, Andy Warhol, Alexander Calder and Jeff Koons in the past. This time, it passed the brush to John Baldessari, a Los Angeles-based artist who makes things in MS Paint, apparently.



The result is, frankly, not good. One side of the car features a picture...of the car itself. The other side has "FAST" painted across the door. There are some dots on the bumper and roof, and there's a yellow streak on the hood, as if the hood scoop wet itself. I don't pretend to know everything about art, but this is a real phone-it-in paint job from my angle.

The paint adorns a 585-horsepower BMW M6 GTLM, which races in the IMSA WeatherTech SportsCar Championship in a class of the same name. It will debut at the 24 Hours of Daytona in January. It will run under the BMW Team RLL banner, a pairing that's been producing solid competitors since 2009.

It's entirely plausible that the whole point of such a simple paint job eludes me. Maybe it's a critique of modern art's boring, computerized current era. Maybe it's a critique of mankind itself. All I know is that it doesn't capture my attention in the same way that the earlier, more intricate Art Cars do.