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Add-ons ad nauseam: Mopar 2016 Ram Rebel

The Mopar Ram Rebel is a perfect way to sell accessories by the literal truckload.

It's definitely very truck-y, out there in truck settings, doing truck things.


If you've ever spent time in online car configurators, you may have noticed that pickup trucks (and Porsches) have way too many options. Whether it's off-road kit, towing packages or just accessories sold by the bushel, the options list is often impressively huge. But if you like lots of add-ons, but you don't want to sort through them all yourself, you're usually stuck. Not with the Mopar Ram Rebel, though.

Mopar, the official parts brand of Fiat Chrysler, is loading up just 500 examples of the 2016 Ram 1500 Rebel with enough accessories to earn a Mopar shout-out at the front of its badge. The resulting Mopar Ram Rebel will set you back $52,460, but it's unlikely that you'll need to spend another penny on mods.

Mopar outfits a traditional Ram 1500 Rebel Crew Cab with a new hood, wheel flares, graphic stripes and a skid plate for the power steering box. Other trim bits are blacked out, as are the wheels. Inside, there's a unique glove box badge and stainless steel doorsills. In the event you've lost your mind and want more, you can also pick up a new exhaust and intake. The truck also comes with a metal "birth certificate," a brochure and other Mopar merch.

The truck comes out this summer, and it's Mopar's first badged foray into trucks. In previous years, Mopar's given this kind of treatment to the Dodge Challenger, Dodge Charger, Chrysler 300 and the Dodge Dart. Hey, somebody's got to give the Dart some love -- it's not like the market is.