Acura made an anime series to show off new Integra, Type S performance cars

The TLX, MDX and NSX Type S all make an appearance in the four-part anime series.

Sean Szymkowski
It all started with Gran Turismo. From those early PlayStation days, Sean was drawn to anything with four wheels. Prior to joining the Roadshow team, he was a freelance contributor for Motor Authority, The Car Connection and Green Car Reports. As for what's in the garage, Sean owns a 2016 Chevrolet SS, and yes, it has Holden badges.
Sean Szymkowski

Acura's taking a less traditional route when it comes to spreading the word about its luxury performance cars and the reborn Type S badge. On Thursday, the brand launched Chiaki's Journey, a four-part anime series that follows an up-and-coming driver named Chiaki and her wise uncle Noboru. All the while, Acura's lineup of present and upcoming performance cars also takes center stage.

The NSX, TLX and MDX Type S models find a place in the series, and viewers can catch the upcoming 2023 Integra in plenty of instances, as well. Chiaki's scenes often includes glimpses of a past Acura hero, too: a DC2-generation Integra Type R. With fast cars at her disposal, Chiaki faces her nemesis Erich Kang at the local race track, who appears to drive some sort of unbadged Mercedes-AMG look-alike.

Diving into the marketing side of this move, Acura believes this unconventional advertising style will draw a new generation of car buyers to the Acura brand. "The fun, attention-grabbing nature of anime pop-culture will help build momentum for our new Type S lineup," said Jon Ikeda, vice president and Acura brand officer. Anime continues to be a popular form of entertainment in the US, and Acura clearly sees an opportunity to capture an audience. Perhaps it can even grab a few Initial D fans in the process.

Chiaki's Journey debuted at the 2022 Sundance Film Festival and all four episodes are available now.

The Acura Integra returns as a four-door hatchback

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