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2023 BMW i7 Prototype First Drive Review: Hands-Free, Emissions-Free Luxury

BMW's seventh-gen 7 Series brings a new Highway Assistant suite with extended hands-free operation.

2023 BMW i7 Prototype
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2023 BMW i7 Prototype

The i7's design will be very close to that of the standard 7 Series.

BMW

The new BMW i7 EV isn't a standalone model -- it's part of the larger 2023 7 Series range that'll debut on April 20. Aside from its electric powertrain, the i7 will have all the same features and technologies as every other 7 Series, including a new driver-assistance suite that brings long-distance hands-free driving to the BMW lineup for the first time.

Called Highway Assistant, this Level 2 driving aid works on premapped stretches of US freeways at speeds up to 85 mph. BMW calls Highway Assistant a "Level 2 Plus" technology, since it has enhanced capabilities that allow for hands-free operation for longer periods of time, similar to General Motors' Super Cruise or Ford's new BlueCruise systems.

The operation is simple. While driving on Germany's A8 autobahn west of Munich, I press the on/off button on the left of the steering wheel to activate the adaptive cruise control and lane-keeping systems. When a steering wheel icon in the digital gauge cluster appears, the i7 is ready to take the wheel. At this point, the i7 is working as a standard Level 2 driver-assistance system -- something BMW already offers -- where the adaptive cruise control and lane-keeping functions work together. Here, I can lightly keep my hands on the wheel and the i7 does the heavy lifting. Unlike other setups, however, the wheel doesn't need to register torque from driver inputs to keep working. As long as it detects me touching the wheel in some way, it stays on.

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Pressing the Mode button on the steering wheel lets me put the i7 in its full Highway Assistant setting, at which point I can fully let go of the wheel. As long as cameras mounted in the gauge cluster detect my eyes looking forward, the hands-free operation remains active. I can even look away for brief periods of time -- as long as it takes to touch a climate control or change the radio station -- and the system won't deactivate. If I look away for longer, I get an audible warning to take over, and if I don't respond, the system will automatically shut off and slow the i7 to a stop.

None of this is revolutionary; Super Cruise and BlueCruise do the exact same thing. But what's great about BMW's tech is that it allows for an increased level of driver forgiveness. If I need to quickly speed up or slow down, I can make a small input to the throttle or brake and the Highway Assistant won't immediately deactivate. And even if I override it for a prolonged time -- like when a merging semi truck cuts me off and I need to go hard on the brakes -- the i7 just goes back to its standard L2 operation rather than shutting the whole thing down. Tap the Mode button again, and I'm back on my hands-free way.

Everything here is serene. The i7 accelerates and brakes smoothly and the car doesn't ping-pong between the lane markers. When it's time to change lanes, I can give the stalk one tap in my desired direction and, if the car detects it's safe to do so, change lanes as requested. Many of these lane-change systems still have an issue speeding up quick enough to pass slower-moving traffic -- an especially hazardous situation when I'm merging into the fast-as-you-want left lane on an unrestricted section of autobahn. But again, I can just give the throttle a quick hit if needed and the i7 will respond without deactivating the Highway Assistant tech.

2023 BMW i7 Prototype
Enlarge Image
2023 BMW i7 Prototype

You'll be able to operate the i7 hands-free at speeds up to 85 mph.

BMW

BMW will also offer Highway Exit Assistant -- think of it as next-level automatic lane change. If you have an active route in BMW's native navigation system, the 7 Series will let you know when your exit is approaching, and will ask if you want to use the Exit Assistant. You confirm the choice by tapping the turn signal stalk in the direction of the exit, at which point the 7 Series will move into each subsequent lane when there's a clear path. So imagine you're in the far left lane on a six-lane section of the 405 freeway in California and you need to take an upcoming exit. One tap of the turn signal will tell the BMW to not only make the first change, but all subsequent lane-change maneuvers, as well. It's super slick.

Highway Exit Assistant will only be available in the US, which is cool, but there are a few features that won't make their way Stateside. For starters, my German-spec i7 prototype test car can also automatically speed up or slow down based on changing speed limits. BMW's engineers tell me that because US freeways don't raise and lower the limits as frequently, and our mapping data isn't nearly as robust as Germany's, so it would be hard to add this tech to US-spec cars. We also don't get the 7 Series' lower-speed Urban Cruise Control with traffic light recognition. Womp womp.

It might seem strange for BMW to not offer full Level 3 partially automated driving, especially since rival will soon equip its S-Class with this capability. But BMW says the Level 2 Plus tech is what customers are asking for right now. Still, BMW is prepared for the future, and has Level 3-spec lidar systems ready to go. The automaker plans to offer a Level 3 system in Germany a couple years after the 7 Series' initial launch, but hasn't yet decided on whether or not it'll bring this to the US.

2023 BMW i7 Prototype
Enlarge Image
2023 BMW i7 Prototype

The i7 will have the same features as every other 7 Series.

BMW

As for the i7 itself, there's not much I can tell you right now; BMW isn't sharing a single detail just yet. The company says to expect electric performance similar to that of the new iX xDrive50, so something in the ballpark of the SUV's 516 horsepower and 564 pound-feet of torque, but with greater driving range. The i7 will also have 48-volt anti-roll stabilization tech and rear-axle steering -- things also I experienced when I drove a camouflaged prototype of the gas-powered 7 Series.

Overall, driving the i7 on German freeways is a quiet, serene, comfortable experience -- it's exactly what you'd expect from an electric 7 Series. Highway Assistant only enhances that carefree nature.


Editors' note: Travel costs related to this story were covered by the manufacturer, which is common in the auto industry. The judgments and opinions of Roadshow's staff are our own and we do not accept paid editorial content.

Steven Ewing Former managing editor
Steven Ewing spent his childhood reading car magazines, making his career as an automotive journalist an absolute dream job. After getting his foot in the door at Automobile while he was still a teenager, Ewing found homes on the mastheads at Winding Road magazine, Autoblog and Motor1.com before joining the CNET team in 2018. He has also served on the World Car Awards jury. Ewing grew up ingrained in the car culture of Detroit -- the Motor City -- before eventually moving to Los Angeles. In his free time, Ewing loves to cook, binge trash TV and play the drums.
Steven Ewing
Steven Ewing spent his childhood reading car magazines, making his career as an automotive journalist an absolute dream job. After getting his foot in the door at Automobile while he was still a teenager, Ewing found homes on the mastheads at Winding Road magazine, Autoblog and Motor1.com before joining the CNET team in 2018. He has also served on the World Car Awards jury. Ewing grew up ingrained in the car culture of Detroit -- the Motor City -- before eventually moving to Los Angeles. In his free time, Ewing loves to cook, binge trash TV and play the drums.

Article updated on April 4, 2022 at 3:03 PM PDT

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Steven Ewing Former managing editor
Steven Ewing spent his childhood reading car magazines, making his career as an automotive journalist an absolute dream job. After getting his foot in the door at Automobile while he was still a teenager, Ewing found homes on the mastheads at Winding Road magazine, Autoblog and Motor1.com before joining the CNET team in 2018. He has also served on the World Car Awards jury. Ewing grew up ingrained in the car culture of Detroit -- the Motor City -- before eventually moving to Los Angeles. In his free time, Ewing loves to cook, binge trash TV and play the drums.
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