Less than a week after Ford announced the , the big reveal has been postponed . Instead of taking place on Thursday, July 9, the Bronco will now greet the world on Monday, June 13, the company confirmed via Twitter on Friday.
"The previous targeted date of July 9 unintentionally coincided with O.J. Simpson's birthday," Ford's VP of communications, Mark Truby, tweeted on Friday. "We wanted to be sensitive and respectful of this concern."
The former NFL superstar's name is practically synonymous with Ford's SUV, thanks to the history-making slow-speed police chase through Los Angeles on June 17, 1994, in which Simpson was driving a white 1993 Bronco. The high-profile chase followed the death of his wife, Nicole Brown Simpson, and her friend, Ronald Goldman.
Two versions of thewill debut on July 13. In addition to the standard, body-on-frame SUV, we'll also see the Bronco Sport, which is expected to share a unibody construction with other Ford vehicles.
Despite the July 13 debut date, a report earlier this week suggestsfor the 2021 Bronco Sport on July 1. Orders for the big-boy Bronco, meanwhile, aren't expected to start until December.
Check back on Monday, July 13 for the full scoop on the 2021 Ford Bronco.