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2020 Toyota RAV4 TRD Off-Road variant won't come cheaply

You could almost buy a 4Runner for what Toyota will charge for the beefed-up compact SUV.

Sean Szymkowski
It all started with Gran Turismo. From those early PlayStation days, Sean was drawn to anything with four wheels. Prior to joining the Roadshow team, he was a freelance contributor for Motor Authority, The Car Connection and Green Car Reports. As for what's in the garage, Sean owns a 2016 Chevrolet SS, and yes, it has Holden badges.
Sean Szymkowski
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Will its features list be enough to fetch such a premium? Time will tell.

Toyota

Unsurprisingly, is looking to cash in on the popularity of more rugged utility vehicles. That's meant the latest-generation RAV4 going for a far more butch look than before, but for 2020, there will be an RAV4 TRD Off-Road variant.

Alas, start saving because it's not going to be cheap. A report from CarsDirect on Thursday detailed pricing for the off-road-influenced RAV4 and it's going to start at $36,300 after destination. That's only $840 less expensive than a base Toyota 4Runner, which has some serious off-road chops.

Although the 2020 RAV4 TRD Off-Road will boast a retuned suspension for off-road driving and all-terrain tires, the SUV is largely based on the existing Adventure trim. They both share the same 2.5-liter inline-four engine that makes 203 horsepower and 184 pound-feet of torque, and towing ratings stay the same at 3,500 pounds. The Off-Road's transmission is an eight-speed automatic.

To spice up the exterior, the TRD Off-Road model will also get dark gray front and rear lower bumpers and a two-tone paint job. Specific interior appointments are minimal, but TRD logos feature on the headrests, while red contrast stitching abounds.

Off-roaders will certainly find more capable equipment in the 4Runner, but the off-road looks of the RAV4 TRD Off-Road could be a compelling sell for those who only plan to do a little soft-roading, at most.

2020 Toyota RAV4 TRD Off-Road is more than an aesthetic package

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Watch this: 2020 Toyota RAV4 TRD Off-Road is ready to get dirty