By rebranding the Dodge Grand Caravan as the Ram cargo van, or Ram C/V, Chrysler has paved the way to expand in the commercial van segment.
The U.S. automaker has more than 25 years of minivan engineering and promises the Ram C/V will meet the needs for small and large businesses.
The Ram C/V is a Class 1 commercial vehicle that offers a 1,800-lb. cargo payload and up to 3,600 lbs. in towing capability. It also features 16-inch steel wheels, a 160-amp alternator, 20-gallon fuel tank, and it runs on a 3.6-liter Pentastar V-6 engine. The C/V won't have you crying at the pump with a 25 mpg highway.
Features of the Ram C/V include air conditioning with dual-zone temperature control, an instrument cluster with 120 mph speedometer and tachometer, outside temperature display, an overhead console, a 120-volt auxiliary power outlet, 12-volt front and rear DC power outlets, air filtering, and audio jack input for mobile devices.
The interior also includes cloth low-back bucket seats, "Ram" interior accents, door courtesy lamps, driver and passenger-side sun visors with mirrors, rearview auto-dim mirror, dual glove boxes, front courtesy/map lamps, headlamp shut-off delay, cargo compartment observation mirror, a liftgate floodlamp, lower instrument panel storage bin, dual sliding doors with alert warning, and power locks and windows. Additional features include a security alarm, Sirius Satellite Radio and Uconnect handsfree voice command with Bluetooth, and remote USB port.
The Ram C/V is available in four paint colors: bright silver metallic, brilliant black crystal pearl, stone white, and true blue pearl.
The Ram C/V will be built at the Chrysler Group Windsor (Ontario) Assembly Plant and will go on sale third-quarter 2011 with a starting price of $22,635, including shipping.
Chrysler's competition in the segment are Nissan's full-size NV, that began selling this month at select U.S. retailers, the Ford E series, the GMC Savana and the Chevrolet Express.
"We see growth in the Class 1 light commercial vehicle market," said Fred Diaz, president and CEO of the Ram Truck brand. "With its class-leading capability and a lower total cost of ownership, the highly versatile Ram cargo van is a great vehicle choice for small businesses and commercial fleets."