Auto Tech

2012 Buick Regal with eAssist to start at $29,530, Regal GS at $35,310

Buick announced pricing today for the 2012 Regal with eAssist, starting at $29,530, and the 2012 Regal GS starting at $35,310 including destination charges.

2012 Buick Regal GS performance sedan in crystal red tintcoat cruising the Michigan countryside. (8/4/2011)
2012 Buick Regal GS sedan in a crystal red tintcoat cruises the Michigan countryside. GM

Buick just announced pricing on the 2012 Regal with eAssist, and the sportier 2012 Regal GS.

The Regal with eAssist will start at $29,530. The eAssist system is actually a $2,000 option on the Regal base model, mated to a 2.4L Ecotec engine. According to Buick, the base model without eAssist will continue to be available along with the 2.0L turbo.

The Regal GS will start at $35,310. Both prices include $860 in destination charges.

"Regal with eAssist and Regal GS offer distinct advantages to midsize luxury sport sedan customers," Tony DiSalle, U.S. vice president of Buick Marketing said in a press release. "The eAssist's advanced technology delivers the most fuel-efficient option, while the high-output GS is the sportiest expression of Regal to date."

Similar to the Buick LaCrosse, the eAssist system in the Regal is considered "light electrification," or a "mild hybrid." The Buick with eAssist boasts an EPA-rated 25 mpg city and 36 mpg highway.

For the performance-oriented driver, the Regal GS's engine is mated to a standard six-speed manual transmission. It offers an estimated fuel economy of 27 mpg on the highway.

The GS's Ecotec 2.0L direct-injected turbocharged four-cylinder engine delivering 270 hp and 295 pound feet of torque--more than Acura TSX V-6, Audi A4 Sport, Lexus IS 250 and Volvo S60 T5.

A six-speed automatic transmission will be available on the GS later in the year.

Buick announced both Regal options last winter to compete in performance and fuel economy with higher-priced, midsize luxury sedans in the segment.